As a producer and executive producer, Rong has overseen the production of projects for leading companies such as Alibaba, Esquire, ByteDance, and Tencent. Collaborating with renowned artists and athletes, including Jackie Chan, Andy Lau, and Su Yiming, Rong has contributed to both national initiatives and public welfare projects. Her work has been rewarded with accolades including the 13th Tiger Roar Short Video Marketing & Creativity Golden Award and the 2022 Shanghai International Advertising Festival Creativity TVC Golden Award.
By utilizing her exceptional interpersonal and client communication skills, Rong fostered strong collaborations with in-house directors to produce numerous beauty and skincare videos. She discerned client needs and harmonized them with the director's unique artistic vision, accentuating the distinct attributes of each product. Employing techniques such as slow-motion cinematography and specialized props, they achieved visually captivating results that have garnered widespread recognition and acclaim within the industry.
Combined with Rong’s fine arts background while collaborating with numerous artists, and her prior experience in digital production, Rong has actively participated in the creative, production, and coordination aspects of fashion brands. She facilitates seamless coordination between brands, clients, and artists from a production standpoint, also collaborates closely with photographers to ensure optimal utilization of time on set for both the crew and the talents.
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